Your Website Preview
I took a close look at innerpilgrim.com and put together some ideas. Think of this as a vision board for your online presence, a glimpse of what your site could look like when it leads with your strongest selling points and gives visitors a clear path forward.
Karin, I was genuinely impressed by your Inner Pilgrim concept. The idea of being a Lonely Planet Guide for the inner world is one of the most creative brand metaphors I have seen in the coaching space. Your media features in Psychologies and Woman & Home tell me you are doing exceptional work. I built this redesign to make sure your website communicates that same quality to every visitor who lands on your page.
Here's what it could look like when innerpilgrim.com leads with the strengths that already set you apart:
Here's a closer look at how visitors currently experience your site, and the thinking behind the changes you just saw.
This isn't a report card. It's a snapshot of how visitors currently experience your site.
These are simply areas where the website could present your strengths more efficiently to visitors who are deciding whether to take the next step.
Your Travel Guide to Your Soul concept is memorable and unique, but it takes more than 5 seconds for visitors to understand what you actually offer. The hero section leads with poetry when it should lead with the transformation you deliver.
Visitors are presented with multiple pathways - Course Academy, Vitalis Coaching, Inner Compass download - without a clear primary action. When everything competes for attention, nothing wins.
Being featured in Psychologies, Woman & Home, The Stylist, and Virgin is powerful social proof that most coaching practices would dream of. Currently these logos are buried near the footer instead of building instant trust in the hero.
I created this because I believe your work deserves to be seen by the people who need it most. Whether we end up working together or not, I hope this gives you a fresh perspective on what's possible.
If any of this resonates, just reply to the communication channel that brought you here. I'd love to hear what you think.
No pitch, no pressure. Just a conversation if you'd like one.