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Erik, here is your visitor experience analysis

I took a close look at impetuscoach.nl and put together some ideas. Think of this as a vision board for your online presence, a glimpse of what your site could look like when it leads with your strongest selling points and gives visitors a clear path forward.

Erik, you have something rare: genuine product leadership experience at TomTom and EasyPark, combined with coaching skill. The redesign turns your experience into visual proof, puts client testimonials front and center, and creates a clear path from interested to let's talk.

Korneel from TransformWebsites
Korneel
TransformWebsites

Here's what it could look like when impetuscoach.nl leads with the strengths that already set you apart:

impetuscoach.nl
Product Leadership Coaching

Become the Product Leader Your Team Needs

Coaching, guidance, and training for CPOs and VP Product leaders. Built on 20 years of hands-on product leadership at TomTom and EasyPark, plus 4 years of dedicated coaching practice. Based in Amsterdam, working globally.

Book a Free Intro Call How I Work
Erik Broms - Impetus Coaching
20+ Years Product Leadership
TomTom & EasyPark
Certified Professional Coach
Amsterdam & Online
What Clients Say

Leaders Who Have Worked With Erik

Product leaders from Microsoft, EasyPark, and Markel UK on what changed.

Erik helped me see my blind spots as a product leader and gave me tools to address them. His combination of coaching skill and real product experience makes the conversations immediately practical.
Lubna Thomas
Director Business Strategy, Microsoft
Working with Erik transformed how I approach product strategy. He understands the challenges because he has lived them. The coaching is grounded, honest, and actionable.
Li Zhen
Head of Product, EasyPark
Erik brings a unique perspective. He is not a career coach who read about product management - he has built and led product teams at scale. That credibility makes every session count.
Mark Lowther
Head of Technology, Markel UK
The Challenge

Product Leadership Gets Lonely at the Top

These are the patterns I see in product leaders who are ready for the next level.

Strategy vs. Execution Tension

You are pulled between vision and delivery. Every day brings another tradeoff between long-term product strategy and short-term stakeholder demands.

Leading Without a Playbook

Product leadership has no standard curriculum. You are expected to know how to lead cross-functional teams, manage up, and drive culture - all while delivering roadmap.

No Trusted Sounding Board

You cannot always be vulnerable with your team or your board. You need someone who understands product leadership challenges from the inside.

The Approach

Three Pillars of Product Leadership Growth

Coaching that combines reflection, practical frameworks, and skill development.

Reflect on Perspectives

Challenge your assumptions. See your leadership patterns clearly and understand how they serve - or limit - your impact.

Guidance on Product Models

Practical product leadership frameworks drawn from 20 years of building products at TomTom and EasyPark. Not theory - lived experience.

Train to Be More Effective

Build specific leadership skills: stakeholder management, team development, strategic communication. Practice in a safe space, apply in the real world.

Erik Broms
Meet Erik

Product Leader Turned Coach

I spent 20+ years in product leadership roles at TomTom and Parkmobile (now EasyPark), managing cross-border teams across Europe and India. I know the pressure of aligning engineering, design, and business stakeholders around a product vision - because I have done it.

Four years ago, I combined that experience with professional coaching training. Now I help product leaders navigate the same challenges I faced, with the benefit of both perspective and practice.

20+ years at TomTom & EasyPark
Certified Professional Coach
Cross-border team leadership
English, Swedish, Dutch
Erik Broms coaching session
Services

Two Ways to Work With Erik

Whether you are a product leader seeking growth or a coach seeking supervision.

Product Leadership Coaching

1-on-1 coaching for CPOs, VP Product, and senior product leaders who want to become more impactful.

  • Leadership perspective and blind spot awareness
  • Product strategy and organisational models
  • Stakeholder management and communication
  • In person (Amsterdam) or online

Coach Mentoring & Supervision

Support for fellow coaches developing their practice. Mentoring and professional supervision grounded in real-world coaching experience.

  • Coaching practice review and development
  • Professional supervision sessions
  • Practical frameworks for coach development
  • Flexible scheduling
The Process

From First Conversation to Real Impact

Simple, transparent, and designed around your schedule.

1

Free Intro Call

A 30-minute conversation to understand your challenges and see if there is a fit.

2

Define Focus

We agree on the specific areas where coaching will have the most impact.

3

Regular Sessions

Structured coaching sessions, typically bi-weekly, combining reflection with practical application.

4

Measure Growth

Track progress against your goals. Adjust focus as your leadership evolves.

Questions

Frequently Asked Questions

Product leaders at the CPO, VP Product, or senior product management level. You do not need to be struggling - many clients come because they want to be more impactful, navigate a transition, or develop specific leadership capabilities.
I have 20+ years of hands-on product leadership experience at TomTom and EasyPark. When you describe a product org challenge, I have lived it. This means our conversations are immediately practical - not abstract leadership theory applied to product management from the outside.
Most engagements run 3-6 months with bi-weekly sessions. Some clients continue longer for ongoing development. We agree on the structure during the intro call and adjust as needed.
Both. I am based in Amsterdam and happy to meet in person. For clients elsewhere, online sessions work well - many of my clients are across Europe and beyond.

Ready to Grow as a Product Leader?

Book a free 30-minute intro call. We will discuss your challenges, your goals, and whether coaching is the right next step. No commitment - just an honest conversation.

Book My Free Intro Call
20+ years product leadership. Now coaching the next generation.Book a Talk
Scroll to explore the full redesign

The story behind the redesign

Here's a closer look at how visitors currently experience your site, and the thinking behind the changes you just saw.

4.5/10
out of 10 · Visitor Experience Score
Your Message
7/15
First Impression
5/15
Easy Next Steps
5/15
Visual Flow
6/15
Trust Signals
8/15
Visitor Questions Answered
4/10
Smooth Experience
5/15

This isn't a report card. It's a snapshot of how visitors currently experience your site.

Where Your Website Shines, and Where It Could Grow

These are simply areas where the website could present your strengths more efficiently to visitors who are deciding whether to take the next step.

Your strongest proof is your quietest content

Testimonials from Microsoft, EasyPark, and Markel UK directors are the most persuasive content on the page, yet they sit in small italic text near the bottom.

Twenty years of product leadership told, not shown

Experience at TomTom and EasyPark reads like a resume paragraph instead of being woven into the page as credibility markers a busy visitor absorbs instantly.

The path from curious to committed has no guardrails

A product leader scrolls past dense text before finding two competing buttons. No guided journey, no process explanation, no framing for what the call covers.

This preview is yours to keep

I created this because I believe your work deserves to be seen by the people who need it most. Whether we end up working together or not, I hope this gives you a fresh perspective on what's possible.

If any of this resonates, just reply to the communication channel that brought you here. I'd love to hear what you think.

No pitch, no pressure. Just a conversation if you'd like one.