Your Website Preview
I took a close look at canleadership.fi and put together some ideas. Think of this as a vision board for your online presence, a glimpse of what your site could look like when it leads with your strongest selling points and gives visitors a clear path forward.
Tarja, what immediately stood out about CAN Leadership is the intellectual depth of your framework. Cognitive psychology, authentic leadership, and neuroscience - integrated into a single coherent model backed by 20 years of HR and psychology experience. That is rare and genuinely valuable. What concerned me is that your Squarespace template does not match the caliber of your thinking. The CAN framework is presented as dense academic text that most visitors will not read. Your professional photography - which is excellent - is constrained by template layouts. And a cart icon still shows in the navigation. I redesigned your site to give your framework the visual clarity it deserves, so Finnish executives immediately see the depth and sophistication of what you offer.
Here's what it could look like when canleadership.fi leads with the strengths that already set you apart:
Here's a closer look at how visitors currently experience your site, and the thinking behind the changes you just saw.
This isn't a report card. It's a snapshot of how visitors currently experience your site.
These are simply areas where the website could present your strengths more efficiently to visitors who are deciding whether to take the next step.
Your CAN framework (Cognitive, Authentic, Neuroleadership) is a brilliant proprietary model that immediately differentiates you from generic leadership coaches. But it is presented as dense academic paragraphs instead of visual, scannable cards. Most visitors will scroll past the explanation without grasping its power.
You have invested in genuinely professional photography - something most coaching sites lack entirely. But the Squarespace template constrains these images into standard blocks. The photography quality exceeds the template quality, creating a mismatch that undermines both.
Your financial sector CEO testimonial mentions achieving all goals and a successful year - this is concrete business proof that most coaches cannot match. But all four testimonials are presented as a simple text list without visual emphasis, making them easy to skip over.
I created this because I believe your work deserves to be seen by the people who need it most. Whether we end up working together or not, I hope this gives you a fresh perspective on what's possible.
If any of this resonates, just reply to the communication channel that brought you here. I'd love to hear what you think.
No pitch, no pressure. Just a conversation if you'd like one.